25 Shadon Place,


Auckland, 0932

New Zealand

Tel: +64 9 414 2942

Email: [email protected]

Follow Us

    How To Make Good Decisions

    Here are two keys to help you regularly make good decisions to improve your life. 

    Key 1:   Value Is In The Eye Of The Beholder 

    How much is a litre of water worth? 

    Well, if you’re reading this, you can probably get a 
    litre of water for a few cents from your kitchen tap.  

    Yet, if you were dying of thirst in a desert, you’d  
    happily pay a hundred bucks for it, right?  

    On the other hand, you’d pay a hundred bucks  
    an hour for a plumber to  avoid the water  being  
    there in the first place (in your flooded basement,  
    that is). 

    Many people believe value is intrinsic to an object.  

    Sure, water is water is water, but its value varies  
    enormously depending on what you need it for. 

    Decision making is a very personal business  
    — it’s about assessing what’s valuable  to you.  

    There’s no  absolute  best job, best car or best life 
    to be lived: value is in the eye of the decision maker

    How to Apply This Insight 

    Always decide on your own. 

    Sure, factor in other people’s opinions, but bear in  
    mind that they may value things (very) differently.  

    Blindly following other people’s advice may  
    lead to disastrous decisions — even if they  
    are based on “sound” advice from people  
    with the best intentions of helping you. 

    Key 2:  Your Decision Outcome Can Be No  
    Better Than Your Best Alternative 

    Many people believe that if they just think  hard and long  
    enough, great outcomes will result from their decisions. 

    The truth is: no matter how much effort you put in,  no  
    decision outcome can be better than the best alternative  
    you considered.  

    And no amount of analysis or systematic thinking will change  

    Having a good amount of alternatives to explore and choose  
    from, then, is essential for making great decisions. 

    If you’re having a hard time deciding, it doesn’t mean you’re a  
    poor decision maker: most likely you’re just out of decent  

    How to Apply This Insight 

    Generate many alternatives.  Before jumping in and  
    deciding among just two or three options that first  
    come to mind, spend time generating  plenty of  new 

    Take Action:  

    The next time you have to make a decision use  
    one or both of these simple keys 

    At Resilient Minds we help our clients grow their resilience 
    so they can perform at high levels on the really important 
    things in all aspects of their lives. 

    Increase Your Resilience: 
    Our next open resilience development programme is on at the University of Auckland on November 26th and 27th

    Warm regards 

    Jamie Ford 

     ‘A wise man makes his own decisions, an ignorant man  
    follows the public opinion’ 

    ––Grantland Rice 
    Thought Leaders in Resilience, Productivity, and Wellbeing