One of the big barriers to achieving greater success in our 
lives is that most of us think it’s going to take a lot of hard 
work to get there.  

The good news is you can often get much better results 
in your life without having to work longer and harder hours.  

Here’s a real life example of the easy way to success.  

A lady called Cindy Cashman saw an interesting idea 
ago that took her fancy. The idea was for a book with
the title “Everything men know about women.” 

The book was over 100 pages long and inside there was 
nothing but blank pages.  

Cindy liked the fun nature of the book but she didn’t like the
he idea of having to work really hard to make a few sales. 

So she began looking for ways to sell huge amounts of her 
book with very little effort. 

Cindy approached businesses like women’s clothing 
shops and got them to display her book next to the cash 
register. Women shopping at these stores would pick up the 
book because of the catchy title, laugh when they saw it was 
totally blank inside and would then buy a whole bunch to give 
as gifts to people they knew. 

Cindy kept the price very affordable and sold over a million  
copies of her book over the next few years. 

In your own life always be on the lookout for things you can 
do that are low effort with high rewards. 

Saying thanks, showing appreciation, displaying affection, 
watching a sunrise or sunset, caring for a pet or a plant, 
smiling at a casual acquaintance or stranger, committing a 
random act of kindness, enjoying a walk in a beautiful place 
these are all ways of getting great results with very little effort. 

Action Exercise: 

Write down ten things you could do this week that would create 
more happiness in your life with very little effort. Then spend 
five minutes each day doing some of these things. 

At Resilient Minds we help our clients to develop high resilience
so they can perform at high levels on the really important
things in both their work and personal lives. 

Have a great week. 

Jamie Ford
Kim Tay
Thought Leaders in Productivity and Wellbeing

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